KILZ
We are proud to introduce Magnolia Home by Joanna Gaines paint; an ultra premium interior paint line made up of 150 timeless colors. Each individual shade was hand chosen by Joanna Gaines to help turn your design vision into a reality.
1 of 24
EXPLORE NOW

EVERY COLOR

TELLS A STORY.

Every color in the line is a glimpse into Joanna’s world. Discover the inspirations behind the Market Collection, a distinctive palette of 25 colors personally crafted by Joanna Gaines.

WEATHERED

WINDMILL

A windmill reminds me of times past—an older way of living when life seemed simple. There’s one on our farm, and as soon as I saw it, I knew this was the land for us. The sound of blades, aged but still going strong. To me, this color captures that same nostalgic, timeless feeling.

VINE RIPENED

TOMATO

Gardening is so therapeutic for me, and the tomatoes are one of my favorite plants to watch grow. They are a welcomed burst of color in the garden, on the plate and even in this color palette.

AMERICANA

EGG

One of my favorite things on the farm is when my kids come running through the back door with that morning’s fresh eggs. One of our hens lays the most perfect shade of eggs—they’re a rich, not quite green color that sticks out from the others. It’s so unexpected that each day it feels like her little gift to us.

GARDEN

TROWEL

Working in the garden, putting your hands in the dirt, is something everyone should try at some point. It’s a pure, back to-the-basics experience. When you’re in the garden, your trowel is an essential tool. This color is all of that. An essential, back-to-basics natural that can hold all kinds of fresh, nourishing colors within it.

SUNDAY

STROLL

There’s something magical about a Sunday stroll. It’s the afternoon breeze that gently blows through your hair, or the rays of sun that warm your face between the spots of shade. It’s the chance to get away from it all, and at the same, be closer to the ones you love.

CARTER

CRÈME

Carter is a family name. To me this color, and its name, represents heritage, legacy, and tradition. Simple and strong, Carter Crème allows you to build on a solid foundation.

WEEKEND

I’m a homebody. I love weekends. They are my place of calm. Like weekends, this color puts me at ease. It is the calming blue of retreat and relaxation. To me, it just feels like home.

LUXE

To me this color makes a space feel elevated. It’s an elegant tone that other elements can play off of. Mix in a beautiful throw blanket and you have everyday luxury.

RAINY

DAYS

I love rainy days. I love the sound. I love the smell. When it’s overcast I light candles. Rainy Days put me in the mood to stay home on the couch and curl up with a good book. To me, this color creates that same feeling.

DUKE

GRAY

Like my son, Duke, this gray is consistent, reliable, and plays well with others. It’s an approachable color that will never let you down.

BLACKBOARD

This color gives me the nostalgic feeling of a blackboard in an old schoolhouse. I love the way this color tells a story of times past, and the way it defines whatever is set up against it.

OLIVE

GROVE

We have olive trees in the greenhouse. I can’t wait to transplant them to create a grove. I love the look of an olive branch and I love its meaning. I love the way olives taste and the essentialness of their oil. To me this green is about growth, peace, and all the essentials.

GATHERINGS

There’s nothing I love more than gathering around the table, sharing a meal with those who matter most. To me, this color captures the same feeling of family and friendship, and really makes you want to settle in and share good stories.

SILVERADO

SAGE

Silverado Sage is a native Texas plant that has always stuck out to me. No matter how hot the Texas summer gets, the Silverado Sage endures. And then, when the first summer storm blows through, it opens purple blooms—like a little celebration.

SHIPLAP

Weathered undertones. Aged. Comfortable. Organized. To me Shiplap always tells a story. This color is the perfect page for those kinds of traditional, colorful, classic stories to play out on.

SIR

DRAKE

I named this color after my son because it is a stable color that can help create balance. Drake is a boy, with all his boy personality, but he is also gentle, kind, and thoughtful. That’s the balance. To me, that’s this shade of gray.

ONE HORN

WHITE

I love all of our farm animals, but the goats are definitely my favorite. Our “One Horn” goat was the very first we ever had. She’s the matriarch—strong, sure and a great mother. I love her spirit and admire the way she protects her own.

WEDDING

BAND

Wedding Band is the color of Chip’s wedding ring. For me, this color represents promise and timelessness. It’s a color that is certain and rich in security.

ANTIQUE

ROSE

The rose is without question one of my favorite flowers, but I prefer the natural ones. Engineered roses are strong, but don’t smell and to me aren’t as beautiful. Natural roses are deeply fragrant with a rich history. So many layers. This color represents them. Subtle, natural, delicate, elegant, and timeless.

MAGNOLIA

GREEN

The green of a Magnolia bulb just waiting to burst out is a classic, go-to green. It’s a color that will stand the test of time, and represents the anticipation of a bloom right around the corner.

CUPOLA

I love cupolas. One of my favorite sights is an old barn finished with a cupola. I wanted to capture that feeling with this color. It’s a unique, defining feature, the final element, that sets a space apart.

SOFT

LANDING

To me this color represents security and comfort. It’s a trustworthy color. It’s a family color, and my family is my soft landing.

ELLA

ROSE

This shade of pink is my favorite color. It’s a true classic that never goes out of style. That’s why I chose my grandmother’s middle name, and now my daughter’s middle name, to describe it. Because both of them are timeless beauties, equally gracious and graceful.

EMMIE'S

ROOM

My daughter, Emmie, is a courageous girl, but she also has a soft side. This color has softness, which makes it a perfect compliment for anything bold. When I open a door to any room in this color, my first thought is, “Emmie.”
KILZ
KILZ
  • Over 150 colors personally crafted by Joanna Gaines
  • Available in Matte, Eggshell, Satin
  • Excellent stain-blocking, hide & coverage
  • Grime, dirt & mildew resistance
  • 100% Acrylic for easy clean up with warm soapy water
  • Lifetime Limited Warranty
PAINT COLOR SAMPLES AVAILABLE ONLINE
KILZ
Joanna Gaines is a designer with an easy, relaxed style and the mission of helping people to create value where they are planted. In partnership with KILZ, this ultra-premium paint line makes it easy to protect the value you create with the hard working durability and stain resistance you need.
KILZ
KILZ
KILZ